Thursday, July 3, 2008

A LMAO blog from Limbilly at TheStar

Today lets read a story, which of sudden born out of my burning imagination:
Long time ago, there was noble and morally right En.Raman which open a small Nasi Kandar stall name Kedai Mali. He started with his friends Ah Cheng and Nathan.
Along with prudent lifestyle and equal business decision, that bloom to become restaurant. About 30 years, in business finally the business was took over man name Mamed Atir. Mamed is very good in business sense. He makes the business to become a franchise and great new addition of latest varieties and choice.
But the downside En.Mamed is very arrogant and scornful at critictism. He even sack, his law advisor on his corporate business activities because the law advisor disagreed with him.
Since Kedai Mali has grown to become Mali Food Corporation, it is a Multi-business entity with many employees.
Along 22years on running the business En.Mamed, has fired 3 of his General Managers.Some of them has become bitter enemies.
Troubles starts to grow 1 day, during one of the companies AGM, which En.Mamed decides to retire. He decided his assistant the GM En.Awie to take over.
En.Awie is kind-hearted, soft spoken and friendly person. When he took over, he found out that, during En.Mamed's tenure many cruel, deceitful and inside deals were made to finance and push the grown of the company.
En.Awie was not a agressive man. He was in dilemma which way to approach. Go back to ways of En.Raman or the way of En.Mamed. Being soft-spoken he was weak to announce the counter action to be taken.
This leads to his GM En.Mijaz, which took opportunity to threaten his position.
During the same time, En.Mamed old nemesis which was sack from Mali Food Corporation, En.Anor has return. Which he started the Sepakat Dining Corporation. He then partnered with Azim Halal Packaging, Peoples Fried Chicken and Action Pack N Freezing, which is also strong companies in their own to compete.
Now the Mali Corp which subsidiaries of Makan Chicken Shop, Maniam Curry Powder and Gerak Tepung Shop which these subsidiary are weak and poorly managed.
1st time in their business Mali Food Corp, were threaten in the business. Some of the franchise manager or store managers resort to sabotaging their competitor.
Due to world phenomena of petroluem increase and added with poor controls of the managers in the company which some of the managers swindel company assets and etc. The Mali Corp. run into cash flow problem.
Out of sudden, En.Awie declared they will have a competition with Sepakat Dining to see who are the best among the customers.
They run competition in 3weeks time and what is response and base on the 3 weeks sales, who are the best.
On that comes, results shown about 50% of Mali regular customers when to Sepakat franchise and gave good comment. Base on the data, most of the Chinese & Indian customer prefered the Sepakat foor and taste. Also see a rise their usual Malay customers went to Sepakat due to better services provided.
Mali Corp was shocked. They were suprised, how do they do so badly, when they expected to win easily. Now more and more partners, franchise holders and managers calling for En.Awie to step down for En.Mijaz.
But most of the customers also know En.Mijaz were not giving good services and he was rumour to ne involve of a Criminal case on one of the Branch store.
On the other side, En.Anor was getting popular for his stead style of making sure customer is satified.
Further worst case, due to short of cash Mali announces 0.70RM increase on all the curry gravy and powder sold. This turns their usual regular customer even more dissatified.
As the customers were grumbling hear and there, more and more problem happens, more and more lawsuits between these too companies.
But because a poorly manage companies and the weakness of not understanding the customer requirement. They throw the blame on their CEO and their competitor. But don't realize it is a open market which customer is free to chose.
Better service, reasonable price and prompt delivery will get the support from customers.
Instead poorly educated managers, it causes the customer to bear higher price in life for average teh tarik, curry and roti.
NOW the moral of the stories: Get your act together and maintain a clear & honest objective will get customer support.
Arrogant, scornful and weak decision will make customer unhappy.
Learn again and retrain the managers will be best immediate decision to improve.

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